Thanks to a strategic agreement signed between the National Public Television Company (EPTV) and Algeria Venture, startups now benefit from easier access to advertising on national television channels. This partnership offers them a substantial 70% discount on advertising fees, with the remaining 30% payable through flexible arrangements. It represents a major opportunity for these young companies, which often face limitations in their ability to communicate on a large scale.

Beyond the financial aspect, this agreement reflects a shared commitment to strengthening ties between the innovation sector and public media. The objective is clear: to help locally developed solutions gain visibility, reach their markets, and actively contribute to the country's economic momentum. Noureddine Ouadah, Minister of Knowledge Economy, Startups, and Micro-enterprises, emphasized that this initiative is part of a joint roadmap with the Ministry of Communication and aims to position startups as a cornerstone of the national economy.

The agreement was formalized in the presence of key public ecosystem stakeholders, including the Minister of Communication, Mohamed Meziane, who praised ENTV’s openness to innovation and announced additional upcoming initiatives, notably a national symposium scheduled to take place in Sétif. This agreement is intended as a first step towards a broader strategy to promote Algerian talent and technological innovation. It sends a strong message: the State is ready to support its young enterprises not only in their development but also in their outreach.