Flashback from last week Sun&Blue Congress! Discussing Next Gen Tourism Industry through Innovative solutions, sustainable shift and new experiences with partners from ECO CRUISING FUTOUR project. Some key takeaways from the conference:

• Engaging local communities is critical to achieving sustainable development. Through targeted workshops and conversations, residents can learn how to adopt practices that strengthen local economies, safeguard cultural heritage, and empower them to play an active role in decision-making. This bottom-up approach fosters ownership and ensures solutions are tailored to the needs of the community.

• Collaborating with SMEs and local institutions is essential for scaling sustainable practices. These partnerships provide the expertise and resources needed to implement innovative solutions effectively, driving impactful, long-lasting change within local ecosystems.

• Embracing smart and digital solutions is key to reducing environmental impacts.

• Changing tourism behavior is another priority, with a focus on engaging Millennials and Gen Z. These generations are crucial in driving sustainable tourism, and a better narrative emphasizing eco-conscious travel and community support can inspire them to adopt responsible practices that benefit both the environment and local economies.

• Upskilling and reskilling the workforce for blue jobs is vital as the blue economy expands. Equipping workers with future-proof skills ensures sustainable growth while protecting marine ecosystems. This investment in human capital not only supports economic resilience but also fosters innovation in addressing global challenges.

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Discover some interesting outputs from the project:

•  Discover new way of cruising, which combines eco-conscious activities with cutting-edge technology to create memorable travel experiences tailored to the younger generations: Link 
•  Download the EIR and discover a new model for sustainable cruise tourism designed to benefit future generations!  Link
•  Full capacity building program for Blue, Green and Digital Skills:  Link