UX (User Experience)  corresponds to the quality of user experience in digital or physical environments. It's a concept increasingly common where notions of software ergonomics and usability were once used.

Origin and Roots 

For a long time, this term was considered a passing trend or a fad. It is indeed a fundamental element for any digital strategy. It has even become a discipline in its own right. Many agencies have specialized in this field.

The profession of UX Designer (or User Experience Manager) has emerged in recent years. Despite the fact that this term is widely used today, few people really know what it means.

In reality, there are many different definitions and many misconceptions about this discipline, but overall, we can say that UX relies on both usability (the "ease of use" of an interface) and the emotional impact felt. These two aspects of user experience are essential and inseparable to qualify an experience as "good UX." 

Usability as the Watchword  

First of all, it should be known that today, 68% of internet users leave a site due to a poor user experience, and 44% share this bad experience with their circle. Similarly, 61% of consumers decide not to buy a product online when there is a lack of reassurance elements. 47% of visitors look at the company's products and services before even looking at other sections of the site. Finally, 44% of visitors leave a company's site if they do not find contact information.

These figures alone clearly show the importance of UX for an e-commerce site. 

UX Design to Attract and Retain 

UX Design will improve the interaction between your website and your users. Thanks to this, you will more easily gain their trust. The result of good UX Design is a better customer retention rate.

Simple and effective navigation gives more credibility to your site. Finding important information easily will also impact your site's bounce rate. Internet users are not very patient, and the competition is fierce: if your users do not quickly find what they are looking for on your site, they will go elsewhere.

To optimize your UX, consider using A/B Testing (by testing two variants of the same page, for example). This way, you can find out what users prefer and improve the attractiveness of your website. 

In conclusion, 

UX design has a real qualitative or even quantitative impact (improvement of brand image, customer retention, increased sales level, etc.) and therefore a real competitive advantage that must be at the center of business concerns. 

Still hesitant to delve into it?

Contact us at : contact@leancubator.co 

Article written by : ZIAD R. Nesrine 

Strategy & Marketing Manager at Leancubator - ASC